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Principal, College of Arts, Commerce & Management
Prof. P. Venkata Rao
Principal,
College of Arts, Commerce & Management

   Prof. P. Venkata Rao , Department of Commerce, VSU PG Centre, Kavali was appointed Dean, College Development Council. He was born on 01-04-1959 at Chimakurthi village, Prakasam District, Andhra Pradesh. He is the elder son of Sri.Venkateswarlu garu and Smt.Adilakshamma garu. He completed his education from 1st class to Degree at Ongole town. Later he joined at S.V.University P.G.Centre Kavali and completed his M.Com.,M.Phil.,and Ph.D.,.He also completed B.Ed., P.G.D.C.M.P., and MBA courses from reputed educational institutions. He has attended for the Training Programme in Applied Rural Banking and Short-term course in Research Methods in social sciences.

He has 28 years of teaching experience in S.V.University P.G.Centre, Kavali, presently V. S. University P.G.Centre Kavali. He served as Teaching Assistant for 5 years and appointed as lecturer in the same institution on 09-11-1989. Presently he is elevated as Professor of Commerce. He is teaching in Marketing Management, Consumer Behavior and Marketing Research, International Marketing, CRM, Managerial Economics and Quantitative Techniques for M.Com, and M.B.A., students. He has the 30 years of Research Experience and his fields of Research are Marketing Management, Financial Management, Rural Banking, Marine Fish Marketing Management and Handlooms Production and Marketing. He completed one Minor Research Project on Marine Fish Marketing in Nellore District of A.P., and Presently Working on Institutional Finance for Marine fishermen. 12 Research Papers were published and he has attended 20 Conferences. As co –convener he organized 1 Conference. Under his guidance 10 M.Phils and 1 Ph.D were produced. Presently 1 M.Phil scholar and 10 Ph.D scholars are working under his guidance. He published two books, 1. Hand book on Indian Hand looms and 2. Production and Marketing of Handloom Fabrics in Andhra Pradesh.

He worked as NSS Programme Officer at S.V.U.P.G.Centre, Kavali from 1990 to 2003 and again appointed as NSS Programme Officer by the V.S.University authorities from 2012. He was the Co-Ordinator for Janmabhoomi Construction works at P.G.Centre. He was acted as Janmabhoomi District Resource Person and attended all the Janmabhoomi programmes in the district. He was appointed as Master Trainee for Kavali Mandal for 2001 census. He is the Life Member in Indian Red Cross Society, Kavali. He served as Committee member, Area Hospital, Kavali. He worked as Member, secretary, President and advisor in Local service organizations. He also conducted 2 youth training and development programmes through his service organization Future India. He has very much interest in Modern art, Cultural and Literary activities. He has written 4 playlets and several songs. Several times he acted in the playlets and participating the dance programmes.

Prof. Rao worked as Coordinator for several courses in the centre, M.Sc Computer Science from 13-12-2002 to 5-2-2005, M.A .English from 10-08-2005 to 04-08-2006, MCA from 13-09-2007 and for 7 self finance courses from 13-02-2012 to till date. He was the Deputy Warden for S.V.U.P.G.Centre Hostels for Men, Kavali, from 18-02- 2005 to 26-08-2006 and also Head, Department of Commerce, SVU PG Centre, Kavali, from 15-11-2007 to November 2009.

He has received awards from the District Collector, Nellore as Best Group Leader in Janmabhoomi in Marripadu Mandal, Third Best Group Leader in Nellore District, for Social Service and Prakruthi Mithra Award for plantation in Kavali town.

Prof. Rao is the honorary member to the Research Board of Advisors, The American Biographical Institute, North Carolina, U.S.A.

Presently Prof. Rao appointed as Dean, College Development Council, Vikrama Simhapuri University, Nellore on 12-12-2013. He is also working as Coordinator for all self finance courses in the centre, from 13-12-2002 to till date. He is the Deputy Warden for V.S.U.P.G.Centre Hostels Kavali, from 18-02- 2005.

He is blessed with two daughters Kum. Sree Vyshnavi and Kum. Nani Krishna presently doing B.Tech.