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Nellore is fast metamorphosing itself into an industrial city with a concentration of major industries around a twenty kilometer zone of the area where the University is going to be located and that the district administration is gearing itself up to prepare a HR Atlas for the purpose are also factors taken into the reckoning in the matter of course design.  MBA is offered in the University with accent on the acquisition by the student of the latest trends entrepreneurial skills. Krishnapatnam Port and Reliance Power offer the potential for these students for study, field work, and for the execution of their projects, which is a compulsory part of the curriculum. Entrepreneurship Development, being a thrust area of knowledge, has received considerable attention in curriculum planning and the University proposes to introduce a special paper on Entrepreneurship Development for MBA from the academic year 2009 – 10 by an MoU with National Institute of Micro, Small and Medium Entrepreneurship, Hyderabad, a premier national level institute in the matter of imparting training in this field.